Increasing Social Network Connections

by Luke Wroblewski July 18, 2007

Last month, I wrote about some product design adjustments that LinkedIn made to grow the quantity of social network connections they manage.

Anecdotally, these changes seemed to be working. This month, Hitwise released figures that confirmed traffic to LinkedIn is up 323% in the last year and 17% in the last week alone.

In my original post, I neglected to include an increasingly popular landing page on LinkedIn that encourages additional connections: direct access to “people you may know” and the ability to access your webmail address book. The growing (based on my personal experiences) use of this screen implies it may be a top performing solution for encouraging network growth.