The head of Major League Baseball's digital efforts was recently quoted as saying: "Reality’s the second screen, and [mobile] is the first screen." But what's on this first screen? In other words, how are people spending their time on mobile? Turns out its mostly by killing time...
A 2013 analysis of mobile app use on iOS and Android found a total of 64% of all time spent on mobile devices was dedicated to games, social networking, and entertainment.
- 32% is games (source)
- 18% is Facebook (source)
- 8% is entertainment. (source)
- 8% is utilities (source)
A 2012 analysis of mobile app only use on iOS and Android found a total of 79% of time spent in mobile apps was dedicated to games, social networking, and entertainment.
- 43% is games (source)
- 26% is social networking (source)
- 10% is entertainment. (source)
- 10% is utilities. (source)
A 2012 diary study of over a thousand US smartphones found that excluding email, SMS, and calls left about 70% of all mobile interactions focused on entertainment & socializing.