Data Monday: iPhone's Disproportionate Use

by Luke Wroblewski October 2, 2011

Not all smart phones are created equal. With a new iPhone announcement coming this week, it's a good time to revisit just how much mobile usage Apple's smartphone drives.

Apple has 19% of the global smart phone market. Android has 48%. Yet...

  • 2/3rds of Google's mobile search comes from Apple iOS devices. (source)
  • Apple's iOS accounts for 54.65% of mobile Web browsing. Android has 16.26% and Research in Motion (RIM) has 3.29%. (source)
  • At the beginning of the 2010, iPhone consumption was at least 4 times higher than that of any other smartphone platform. Toward the end of the year, iPhone consumption was only 1.75 times higher than that of the second-highest platform, Android. (source)
  • In the third quarter of 2010 approximately the same number of iOS and Android devices shipped (iOS including iPads and iPod touch) but the browser gain was 20% for iOS vs. 9% for Android. (source)
  • eBay accounted for 50% of mobile e-commerce in the United States. 70% of that came from the iPhone. (source)
  • 27% of all Yelp searches came from their iPhone application which accounted for only 4% of their total users May 2010. (source)
  • In the Google Android Market only two paid applications have exceeded more than 500,000 downloads (but under 1 million) worldwide to date. In March and April together, six paid applications have generated more than 500,000 downloads each in just the United States in the Apple App Store for iPhone. (source)
  • There are five games in Google Android Market with over 250,000 downloads worldwide. In the Apple App Store for iPhone ten games generated more than 250,000 downloads in the United States alone in two months. (source)