Functioning Form - Interface Design Blog (Weblog)

Event & Discount Code: An Event Apart, San Francisco

07.04.2008 by LukeW

On August 18th I’ll be speaking at An Event Apart in Boston, MA about Web Application Hierarchy.

I'll walk through how people parse Web pages and the implications of this behavior for designers. Specifically, using the principles of visual hierarchy to communicate key information about the purpose and use of Web applications.

If you are interested in going, feel free to use the discount code: AEALUKE for savings on the event cost.
Official Description
When a potential customer makes it to one of your pages, what will they do? Do you want them to sign up, share knowledge, buy something, or dive deeper into your content? Don’t leave these decisions to chance. Learn how people scan web pages and how to guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. Includes multiple before and after examples.

Hope to see some of you there!

| Tags: visual communication, visual design, Web applications | TrackBacks: 0

Web Form Design: Interactions Review

07.02.2008 by LukeW

In the July/August 2008 issue of Interactions magazine, Philip Haine (founder of Obvious Design) wrote a detailed review of my new book Web Form Design. Here's a preview:

"A well-designed form is barely noticeable. But that doesn’t mean the design process is. Like most design problems, achieving a concise design that seems, in retrospect, obvious, requires much work. There are myriad factors to consider, each with multiple alternatives, each with its pros and cons. Should we have one long form or a sequence of short forms? Should help be provided in-line with the form controls, on the side, or on top? At what point should we validate fields and deal with errors? You could fill a book with the subtleties of form design.

Fortunately, Wroblewski has written that book. Drawing on years of experience designing for eBay and Yahoo, he has cataloged the major considerations involved in creating forms. He walks the difficult line between writing for novice and veteran designers. Web Form Design: Filling in the Blanks is an excellent guide for new or de facto designers and a handy reference for veterans. Wroblewski has done the dirty work for us in researching what works best. By following his advice, we—and our users—can quickly and competently get through the forms and onto the fun stuff."

Check out the full review in the printed version of Interactions magazine or access the PDF of the review if you are an ACM member.

You can get Web Form Design from Rosenfeld Media. You can also get it at Amazon.com, but for the same price, Rosenfeld Media includes a nicely formatted digital version.

| Tags: forms, Web applications, interaction design, visual design, interface | TrackBacks: 0

Web-Conscious Content Experiences

07.02.2008 by LukeW

In the July/August 2008 issue of Interactions magazine, I wrote an article on Web-Conscious Content Experiences about how content pages can be better optimized for the Web ecosystem. Here's a preview:

"In today’s search-driven, social, and distributed Web, people are finding their way to content through an increasing number of distinct experiences. Content-aggregator sites like digg and del.icio.us, display surfaces like Facebook and MySpace, content creation sites like blogs and wikis, search engines like Google and Yahoo!, and communication tools like email and instant messaging are all responsible for an increasing amount of traffic to Web content pages.

But when people arrive, the Web page they get isn’t optimized for these circumstances. Instead, the vast majority of content pages online remain more concerned about their place within a website rather than their place on the Web. These pages are designed as if they were primarily accessed from a website’s home page or a carefully thought-out selection from the site’s information architecture.

While these are all worthwhile considerations, they go only so far. In fact, studies conducted on content pages have shown that too much of an insular approach can actually prevent sites from achieving their goal of increased engagement and returning customers. So instead of presenting content only as part of a specific website, consider presenting it as part of the entire Web as well."

Check out the full article in the printed version of Interactions magazine or access the PDF of the article if you are an ACM member.

| Tags: context, guidelines, interaction design, Web OS, user experience, patterns | TrackBacks: 0

Smart Nodes in An Organization

06.30.2008 by LukeW

As part of our Influencing Strategy by Design course, Tom Chi and I walk through some global trends that provide designers with an opportunity for leadership roles. Specifically Tom illustrates the transition from the 1800s craft economy to the 2000s creative economy.

In the craft economy of the 1800s, regional markets were filled with individual or family-based craftspeople like blacksmiths or potters. These professions required creativity, were small size (no scale), and did not need a lot of collaboration to get products made.

In the industrial economy of the 1900s, small craftsmen gave way to large factories and the need for tight command and control grew as scale increased. Lots of coordination was required to develop consistent products within the assembly lines popping up across developed nations. As a result, the need for creativity was limited to fewer people. Most workers had a defined role in the system and needed to be reliable above all else.

In the economy of the 2000s, creativity is once again a key driver of value as command and control structures can no longer manage the full set of information and decisions required to operate at a global scale. This creates a need for “smart nodes” across the enterprise that can collaboratively lead aspects of the business. These leadership positions are enabled through access to large amounts of data and technology. Creativity is required to make use of this information and set of tools to advance the goals of the organization.

Harvard Business Review recently echoed this sentiment in an article by Rosabeth Moss Kanter titled Transforming Giants: “Employees once acted mainly according to rules and decisions handed down to them, but they now draw heavily on their shared understanding of mission and on a set of tools available everywhere at once. This shift … is now happening with dramatic effects.”

The importance of creative thinking and “smart nodes” within large organizations plays to the strengths of designers who are adept at recognizing patterns, synthesizing information, and communicating it through visual means. In other words, it creates an opportunity for designers to lead.

| Tags: strategy, collaboration, design organizations, creative class, convergence, theoverlap | TrackBacks: 0

Smart Defaults in Travel Booking Forms

06.26.2008 by LukeW

Smart defaults —as described by Barry Schwartz in The Paradox of Choice- are selections put in place that serve the interests of most people. Because smart defaults are designed to help people make good choices, we can utilize them in Web forms to expedite form completion. The trick is to ensure that the defaults in our forms align with our customers’ goals.

As an example, let’s look at the rather standard “Book a Flight” form on JetBlue’s site. Among the expected questions of where are you going and when is a set of questions about number of adults and/or kids traveling on this flight.

Now last I checked, the majority of people booking flights online are adults and they generally intend to travel on the flight they book. So defaulting this value to zero might not serve the interests of most people filling in this form. In fact, on more than on instance I’ve found myself with an error when I inadvertently left the default of zero travelers in place.

Perhaps Jetblue has a high quantity of kids traveling alone or with families and wants to make sure each person booking a flight explicitly considers how many travelers are going. But it seems to me other travel sites like Expedia (pictured above) got it right with a smart default of one adult traveler.

For more on Form Design...
Check out Luke's book about Web form usability, visual design, and interaction design considerations: Web Form Design: Filling in the Blanks.

| Tags: forms, guidelines, decision making | TrackBacks: 0

An Event Apart: Web Application Hierarchy

06.24.2008 by LukeW

In my Web Application Hierarchy presentation at An Event Apart Boston 2008, I walked through the importance of visual hierarchy, visual principles for developing effective hierarchies, and utilizing applications of visual hierarchy to communicate central messages, guide actions, and present information.

Download the slides from my presentation: Web Application Hierarchy (2.9 MB PDF)

Notes from my presentation:

Web Application Hierarchy - Luke Wroblewski - An Event Apart Boston 2008 -Scribble Live
Web Application Hierarchy -Karlyn Morissette
An Event Apart Day One Conference Notes Part 1 -RKNet Blog

Official Description
When a potential customer makes it to one of your pages, what will they do? Do you want them to sign up, share knowledge, buy something, or dive deeper into your content? Don’t leave these decisions to chance. Learn how people scan web pages and how to guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. Multiple before and after examples will be shown.

| Tags: Web applications, visual communication, visual design | TrackBacks: 2

An Event Apart: Good Design Ain’t Easy

06.23.2008 by LukeW

Jason Santa Maria’s Good Design Ain’t Easy talk at An Event Apart 2008 argued for deeper graphic resonance in the presentation of content online.

We are trained to look for stories within images. These images have a huge impact on how we interpret content.
Graphic resonance can be used to control how the story unfolds. It helps set the mood.
Information visualizations can tell dramatic stories as well –Tufte march to Moscow diagram
Wired magazine sets the tone for stories in its printed version through layout and typography. When these stories are moved online, we loose the impression that design was able to create on us.
We have distilled stories into content online. They lack the impact of printed materials.
“Design can’t not communicate.” –David Carson
Why are there no landmark Web designs? The Nature of the Medium may be to blame.
Constraints of a page exist in print: width & length. Pages can extend infinitely on Web. But are only seen through size of browser window.
Large size of Web page gives you license to talk –add lots of stuff. Entire structure of book: cover, contents, copyright often ends up needing to be included on single page.
The design of printed pages can’t change. Web pages can be re-structured by fonts, colors, etc.
Collections of Pages: by looking at book, we can get a sense of scale. We are missing that online.
Layout: missing ability to exploit ratios like golden ratio because of layout capabilities. We can’t rely on fixed dimensions online. Perhaps width but even then not certain.
It’s not possible to look at designs online through the lens of print. We can’t compare the two in the same way.

| Tags: visual design, personality, persuasive design, aesthetics | TrackBacks: 0

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