As the Defining the Problem topic has stretched across several articles and interviews on Functioning Form, I thought it would be worthwhile to consolidate things into a single resource.
How can design become part of the strategic process? By helping to define (or redefine) the problem your business needs to address.
We talked with Tom about how defining the problem is a natural fit for designers.
Jamie detailed how he leveraged design artifacts to reframe how eBay thought about customer acquisition.
Kevin discussed how visual narratives could be used to define problems.
We spoke with Larry and Jen about how they convinced a massive e-commerce site it needed to rethink its information architecture.
The process of defining the problem requires broad research that can be distilled into concise criteria for success.
Its unlikely that clients will allocate time and money to reframe problems, designers often have to drive the process themselves.