Data Monday: Facebook Mobile

by August 5, 2013

Of the 2 hours and 38 minutes Americans spend on mobile devices per day, 18% goes to Facebook's mobile apps. As one of the World's largest sites, what happens to Facebook has lots of downstream effects for the Internet. So what's been happening? Mobile.

  • At the end of June 2013, the number of people using Facebook on mobile phones or tablets increased by 51% to 819 million, year-over-year. Facebook's monthly active users increased to 1.15 billion, up 21% year-over-year. (source)
  • Three months ago, Facebook revealed that it had 751 million mobile active users. This marked the second consecutive quarter that more users accessed the site from a mobile device than from the Web (665 million users). (source)
  • Facebook’s mobile-only user count grew from 189 in Q1 to 219 million at the end of June. Last quarter mobile-only monthly active users went up by 32 million from the previous quarter and 106 million from last year, an increase of 127% . (source)
  • Mobile ad sales accounted for 41% of Facebook's total ad revenue. Last quarter, that share was just 30%. (source)
  • A recent study by Facebook found that 70% of all respondents use Facebook on their phone — 61% of which use the service every day. 70% said that the Facebook app has become one of the most commonly used applications — right below checking email and Web browsing. (source)