A few years ago, I wrote about the unique design relationship Bang & Olufsen has with their long term design agency:
So it was with interest that I read about Taiwanese handset maker, HTC's unique design relationship with the San Francisco-based firm One & Co:
To keep their ideas fresh, One & Co designers rotate between HTC projects and jobs for other companies, including Microsoft, Kodak, Nike, and European furniture makers. "Phones are about capturing what's coming tomorrow, while furniture is about longevity," says Zellweger. "It's good to have that balance in your head." Some materials migrate between projects, such as a plastic mesh that found use as a lamp cover, a bracelet and the speaker cover in the Hero.
One & Co's sphere extends to marketing, which will ramp later this year with HTC's first national consumer campaign. One & Co won't design the actual ads, but it did mock up samples to convey the desired tone." -HTC's Design Future