At the WritersUA conference, John Wiley walked through the fundamental principles that guide Google in designing user experiences: Guiding Principles of Googley Design
- Useful: focus on people -their lives, their work, their dreams.
- Fast: every millisecond counts
- Simple: simplicity is powerful.
- Engaging: engage beginners an attract experts.
- Innovative: dare to be innovative.
- Universal: design for the world.
- Profitable: plan for today's and tomorrow's business.
- Beautiful: delight the eye without distracting the mind.
- Trustworthy: be worthy of people's trust.
- Personable: add a human touch.