Speed matters online. Study after study has shown that even 100 millisecond delays in load times negatively impact user experience and conversions. So it's no wonder that e-commerce experiences are particularly susceptible to performance as these recent bits of data illustrate.
- The average Internet connection speed around the world was 2.3 Mbps by the end of 2011. That’s down about 14% from the previous quarter. (source)
- If a page load takes more than two seconds, 40% are likely to abandon that site. (source)
- The average impact of a one-second delay means a 7% reduction in conversions. For the $100,000 per day ecommerce site, a one-second delay means $2.5 million in lost revenues in a year. (source)
- Sales at Amazon increase by 1% for every 100 milliseconds it shaves off download times. (source)
- When Shopzilla decreased load time by 4 sec, they saw a 25% increase in page views, and conversion rates went up 7-12%. (source)
- Google Checkout’s mean payment processing time was .26 seconds in a recent study. This makes it the fastest payment gateway online. (source)
- Paypal, the most popular payment gateway, had a mean transaction time of 1.46 seconds. (source)