Data Monday: Mobile Market Snippets

by Luke Wroblewski June 27, 2011

My last look at the mobile market dug into what was happening behind the scenes. As usual, things are changing rapidly, so here's a few random data snippets on what's happening in mobile now.

  • After the Verizon iPhone launched in the U.S., Android suffered its first quarterly decline. Apple's share of the U.S. smartphone market gained 12.3% to 29.5% in the March quarter while Android's share in the U.S. fell from 52.4% to 49.5% — its first sequential loss in any region of the world since early 2009. (source)
  • Mobile devices, led by the iPad and Android phones and tablets, have overtaken computers on Wi-Fi networks. In 2010, Windows and Mac OS X accounted for 64% of devices that accessed Wi-Fi networks, while iOS accounted for 32% and Android was just 1%. A year later, iOS and Android now represent 58% of Wi-Fi devices, while Windows and Mac OS X account for 36%. (source)
  • The iPhone was the most popular device on Wi-Fi networks, with a 32% share. Android accounted for 11% of devices, equal to the iPod touch alone. (source)
  • The iPad represents 89% of tablet traffic across all markets. In the US the figure is 97%. Apple has sold roughly 25 million iPads to date globally. (source)
  • January to March 2011, 37% of mobile subscribers in the US used Apps, and 39% used a mobile browser. (source)
  • PayPal is seeing up to $10 million in mobile Total Payments Volume a day (June 2011) – a big increase from the $6 million they reported in March 2011. PayPal currently has eight million customers who are regularly making purchases on their mobile phones, up from a previously reported six million users. (source)
  • PayPal raised their 2011 Mobile Total Payments Volume (TPV) projections to $3 billion. This is the third time they've had to update mobile 2011 projections. They first predicted $1.5 billion in 2011 mobile payments volume. In February, they upped that to $2 billion and just a few months later, they have now added another billion to that number. (source)