Menu
Additional Information

Product Lifecycle Brand Shift?

by Luke Wroblewski September 29, 2004

Is the PayPal home page redesign an example of a product lifecycle brand shift?

Got a question about this?

Subscribe
Follow

Market Sector Branding or…
The Three Labors of Interface Design
Self-Branded
Tags: Web companies brand

Home LukeW Characters "As far as the customer is concerned, the interface is the product." —Jef Raskin, 2001

25% off my book Web Form Design. Use discount code LUKE.

Top
About
Quotes
Presentations
Ask

Follow on X
Follow on LinkedIn

©1996-2026 LukeW Ideation + Design. Contact me with any questions or comments.