Rethinking Mobile Checkout

by Luke Wroblewski August 16, 2012

Rethinking Mobile Checkout

Video

Watch this presentation from August 16, 2012 at ETail East Boston, MA.

Description

As more people get their shopping done on mobile devices, today's e-commerce checkout experiences aren't keeping up. Existing lengthy checkout forms are a chore to complete even with large screens and full keyboards. So it's little wonder that people on small mobile devices operated by less precise fingers are having even more issues.

To create effective mobile checkout experiences, we need a different mindset & design approach. In this detailed presentation, Luke Wroblewski will walk through an existing e-commerce checkout flow and optimize it for mobile usability and conversion using techniques like input types, attributes, masks, and more. He'll also look at the future of checkout and how we can move away from relying on forms for online shopping.

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