Product Excellence Principles
by Luke Wroblewski February 9, 2011
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Description
There is no single process that will produce great results for every company, but there are tried-and-true principles that can guide teams in the right direction. Through vivid stories, Luke will showcase several of these principles in action, including:
- Thinking "outside in" using customer insights to innovate
- Speaking with "one voice" despite having many stakeholders
- Defining the core essence of the product you're bringing to life
- Building outward from this center point
- Committing to greatness and making the time
- Understanding when to putt and when to drive the ball forward
Presented at:
- Thunderbird School of Global Management -Online Webcast
February 9, 2011 - Creative Good Council -Online Webcast
May 17, 2010 - ZURB Soapbox -Campbell, CA
March 13, 2009 - Upcoming Events