Best Practices for Content Page Design

by March 9, 2009

In the February 2009 publication of the STC Usability and User Experience Community newsletter, Patrick Lufkin wrote up an article on my Best Practices for Content Page Design presentation at Berkeley chapter of STC in October. Here's a snippet:

As the web becomes increasingly social, distributed, and search driven, the paths that users take to find content grow ever more varied, and that, according to Luke Wroblewski, has important implications for web page design and usability.

While some viewers, he says, will access a given page from within a page's own site, many will arrive from outside. The experience they have when they arrive at a page on your site affects how long they stay, whether they click on additional links, whether they respond to calls to action, and even what they think of you and your company.