Data Monday: Mobile Black Friday

by November 28, 2011

As we enter the busiest shopping season of the year, mobile devices are becoming an essential part of the digital commerce experience.

  • Mobile traffic came close to tripling year over year Black Friday 2011 reaching 14.3%. Mobile traffic on Black Friday 2010 was 5.6%. (source)
  • In 2009 less than 1% of online sales came from mobile. (source)
  • This year there was a 371% increase in the number of customers shopping on their mobile devices. (source)
  • Shoppers had a 41.3% bounce rate on mobile devices versus a rate of 33.1% on other computing devices. (source)
  • PayPal saw a 516% increase in mobile payments on Black Friday 2011. (source)
  • Mobile traffic to Usablenet clients was up 60% from the same period last year. iOS devices accounted for 42% of the traffic. (source)
  • The iPhone and the iPad accounted for 10.2 percent of all Black Friday online traffic. (source)
  • Shoppers using the iPad accounted for more actual purchases per visit than shoppers using other mobile devices, with conversion rates reaching 4.6% for the Apple device versus 2.8% for overall mobile devices. (source)

What's Next?

  • 46% of smartphone and tablet owners are planning to make holiday purchases through their mobile devices. (source)
  • More than 60% of mobile buyers will make their mobile purchases from the confines of their homes. (source)