Hello!


Lately I've been watching how Apple keeps sneaking better information design into iOS. In iOS 27, the Weather app now uses inline segmented controls, and the practical win is visibility. Getting to that info before required lots of scrolling and a tap, IF you even knew it was down there. Now a common use case ("when will it rain?") is surfaced instead of buried.

This is a point I've been making for years: what you hide, people forget. When we simplified the Polar app by moving from a segmented control to a toggle menu, it looked cleaner but engagement plummeted because people stopped moving between the major sections of the app. The same thing happened to Zeebox and got reversed at Facebook and Redbooth when they moved critical navigation front and center.

So the real question with any small screen is always the same: what's important enough to be visible? Answering that takes knowing what actually matters to your users. And Apple pulling "will it rain" out of a scroll-and-tap flow is a nice little example of getting that answer right.