A customer definition which
answers questions like: who is the Web project for?; what are
their goals and needs?; and more. Interviewing potential users,
conducting a survey, or using profiles and scenarios are all good
ways to accumulate customer data.
Product requirements that detail what your Web
solution needs to accomplish for you. Technology requirements
and limitations should also be considered.
Product research may include an evaluation of
an existing product or a comparison of similar systems. |
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“Knowing both what we want the site to accomplish for our
organization and what we want the site to accomplish for our users
helps inform all the decisions we have to make about every aspect
of the user experience.”
-Jesse James Garrett, 2002
“True interactivity is not about clicking on icons or
downloading files, it’s about encouraging communication.”
-Ed Scholssberg, 2002
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