Designing for Today's Web
by Luke Wroblewski April 21, 2009
What does the growth of search, social applications, rich interactions, and participatory culture really mean for the design of Web applications? What behaviors do team building online experiences need to address that they didn't before? Luke Wroblewski addresses these questions and more with an overview of important online trends and their impact on the design of Web services and products.
In this talk, Luke will dissect several important trends on the Web and their impact on the design of Web-based services and products. In particular: the trend from locomotion to manipulation and conversation (how to deal with crowded shelf space and purely digital services); the trend from sites to content experiences (how do we design when search, content aggregators, and display surfaces rule the Web); the trend from page-level interactions to micro-interactions (how can we explain available actions and their state); the move from only webmasters making content to everyone making content (what does this do to creative control). Addressing these trends is at the core of designing for today's Web.