Content page design best practices
by Luke Wroblewski October 13, 2008
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Description
In today's social, distributed, search-driven Web, customers are finding their way to Web content through an increasing number of distinct experiences. Yet when people arrive at most Web pages, the experience they get isn't optimized for this context. Instead, the vast majority of content pages online remain more concerned with their own context than the context of their users: where did a user arrive from and where are they likely to go next? These pages remain designed as if they were primarily accessed from a Web site's home page or a carefully thought-out selection from the site's information architecture.
To address these issues and more, this talk outlines a set of best practices for Web content page design that focuses on appropriate presentations of content, context, and calls to action. Specifically: how can content be optimized to meet user expectations as they arrive from a diverse number of access points; what is the minimum amount of context required to frame content appropriately; how can the most relevant calls to action be presented to maximize user engagement? Applying these considerations enables information architects to deliver content experiences that take full advantage of emerging opportunities online and the existing assets within their Web sites.
Notes
- Best Practices for Content Page Design -STC Usability and User Experience Community
- Fulfilling the Promise of Content Pages -Geo Voices
- Content Page Design Best Practices -kev/null
- LukeW's Content Page Design Best Practices -Whitney Hess
- Content Page Design Best Practices -Roger Zender
Presented at:
- User Interface 13 -Cambridge, MA
October 13-15, 2008 - Berkeley STC Chapter -Berkeley, CA
October 8, 2008 - IA Summit -Miami, FL
April 10-12, 2008 - Upcoming Events