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<title>LukeW |  Writings on Digital Product Strategy and Design</title>
 <link>http://www.lukew.com/ff/</link>
<description>LukeW Ideation + Design provides resources for digital product design and strategy including presentations and articles on user experience, mobile, Web applications, usability, interaction design and visual design.</description>
<dc:language>en-us</dc:language>
<dc:creator>Luke Wroblewski</dc:creator>
<image><url>http://www.lukew.com/img5/aim_icon.gif</url><title>LukeW |  Writings on Digital Product Strategy and Design</title> <link>http://www.lukew.com/ff/</link></image>
<dc:date>2012-01-30</dc:date><items><rdf:Seq><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1487' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1485' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1486' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1484' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1483' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1482' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1480' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1481' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1479' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1478' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1476' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1477' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1475' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1474' /><rdf:li rdf:resource='http://www.lukew.com/ff/entry.asp?1468' /></rdf:Seq></items></channel><item rdf:about='http://www.lukew.com/ff/entry.asp?1487'><title><![CDATA[Data Monday: Login & Passwords]]></title><link>http://www.lukew.com/ff/entry.asp?1487</link><description><![CDATA[<p class="feature">Despite being nearly ubiquitous online, username and password login screens are wrought with <a href="http://arstechnica.com/business/news/2009/10/30-years-of-failure-the-user-namepassword-combination.ars">usability and security issues</a>. Here's a small sample of how bad things are.</p><ul><li>The average person has between 7 and 25 accounts that they log into every day.  (<a href="http://usablyauthentical.blogspot.com/2011/09/random-factoids-ive-encountered-in.html">source</a>)</li><li>People report authenticating about 15 times in a typical work day on average. (<a href="http://usablyauthentical.blogspot.com/2011/09/random-factoids-ive-encountered-in.html">source</a>)</li><li>86% of U.S. companies use password authentication. (<a href="http://www.hfes.org/web/Newsroom/HFES09-Hoonaker-CIS.pdf">source</a>)</li><li>70% of people do not use a unique password for each Web site. (<a href="http://passwordresearch.com/stats/statistic96.html">source</a>)</li><li>Around 82% of people have forgotten a password used on a Web site.  (<a href="http://passwordresearch.com/stats/statistic97.html">source</a>)</li><li>4.28% of Yahoo users forgot their passwords over a three month period. (<a href="http://research.microsoft.com/pubs/74164/www2007.pdf">source</a>)</li><li>Password recovery is the number one request to help desks for intranets that don’t have single sign-on portal capabilities. (<a href="http://www.nngroup.com/reports/intranet/portals/">source</a>)</li><li>The top 5 passwords at Gawker (based on released records) accounted for roughly 1 in 4 passwords. The top password, 123456, came in at over 3,000 uses within the dataset of 188,279.  (<a href="http://usablyauthentical.blogspot.com/2010/12/theres-ripple-from-gawker-comments-to.html">source</a>)</li><li>A survey of 34,000 MySpace passwords revealed that the most common were "password1", "abc123", "myspace1", and "password". (<a href="http://arstechnica.com/business/news/2009/10/30-years-of-failure-the-user-namepassword-combination.ars">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&usability' rel='tag'>usability</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&forms' rel='tag'>forms</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&security' rel='tag'>security</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&login' rel='tag'>login</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>]]></description><dc:date>2012-01-30</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1486'><title><![CDATA[Apple's Numbers in January 2012]]></title><link>http://www.lukew.com/ff/entry.asp?1486</link><description><![CDATA[<p class="feature">At Apple's <a href="http://www.lukew.com/ff/entry.asp?1417">October 2011 iPhone launch</a>, CEO Tim Cook shared updated market and sales numbers. Back then Apple had sold 250 million iOS devices. Here's what the story looks like today.</p><ul><li>A total of 315M iOS devices have been sold. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>85M of these devices are using the iCloud service Apple rolled out last year. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>In the fourth quarter of 2011, Apple sold 37.04M iPhones, 15.4M iPads, 5.43M  iPods, 1.4M Apple TVs, and 5.2M Macs. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>iPod Touches made up over half of iPod sales this quarter. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>Over 600,000 copies of iBooks Author have been downloaded since it was announced last week. 3 million copies of iTunes U have been downloaded. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>There were 140M downloads from iTunes on Dec 25. (<a href="https://twitter.com/#!/asymco/status/161933082537107457">source</a>)</li><li>By February, iOS developers will have earned over 4 billion dollars in total sales.  (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li><li>Apple retail stores are seeing an average of 22,000 customers, per store, per week. (<a href="http://techcrunch.com/2012/01/24/apples-q1-2012-46-3b-in-revenue-37m-iphones-and-15-4m-ipads-sold/">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&apple' rel='tag'>apple</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&ipad' rel='tag'>ipad</a>]]></description><dc:date>2012-01-24</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1485'><title><![CDATA[Device Experiences & Responsive Design]]></title><link>http://www.lukew.com/ff/entry.asp?1485</link><description><![CDATA[<p class="feature">I recently updated my article on <a href="http://www.lukew.com/ff/entry.asp?1258">Device Classes & Responsive Design</a> for Facebook's HTML5 resource center, which is designed to help developers reach people on desktops, smartphones and tablets using web standards. Check it out on <a href="https://developers.facebook.com/html5/blog/post/6/">Facebook</a>.</p><p><a href="http://www.flickr.com/photos/lukew/6171377827/in/photostream/"><img src="http://www.lukew.com/ff/img/devices_lyza.jpg" alt="Device Love" border="0"></a></p><h2><a href="https://developers.facebook.com/html5/blog/post/6/">Device Experiences & Responsive Design</a></h2><p>While the task of designing Web applications and sites for multiple devices can be daunting, two techniques can make the process more manageable: classifying device experiences and designing/building responsively. Here’s how these two approaches can work together to optimize interface designs across a wide range of connected devices. <a href="https://developers.facebook.com/html5/blog/post/6/">Read More...</a></p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&experience' rel='tag'>experience</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&responsivedesign' rel='tag'>responsivedesign</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&facebook' rel='tag'>facebook</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>]]></description><dc:date>2012-01-24</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1484'><title><![CDATA[Data Monday: iPhone Closing the Gap]]></title><link>http://www.lukew.com/ff/entry.asp?1484</link><description><![CDATA[<p class="feature">Google's Android operating system is seeing <a href="http://www.telegraph.co.uk/technology/ces/9013487/CES-2012-Android-activations-outpacing-baby-births.html">700,000 activations</a> a day. Despite this meteoric growth, Apple's iPhone has been gaining on Android in recent smartphone sales in the United States.</p><ul><li>According to the NPD Group, Apple's iOS moved up to 43% of U.S. smartphone sales in October and November, compared with 26% in the third quarter. Meanwhile, Android’s share of U.S. smartphone sales dropped from a high of 60% in the third quarter to 47% in October and November. NPD data comes from large online surveys weighted to match US demographics and asks recent smartphone buyers what they bought. (<a href="http://gigaom.com/2012/01/09/iphone-breathing-down-the-neck-of-android-in-u-s/?utm_source=social&utm_medium=twitter&utm_campaign=gigaom">source</a>).</li><li>NPD said that Apple held the top three spots in device sales with the iPhone 4S, iPhone 4 and iPhone 3GS.  (<a href="http://gigaom.com/2012/01/09/iphone-breathing-down-the-neck-of-android-in-u-s/?utm_source=social&utm_medium=twitter&utm_campaign=gigaom">source</a>).</li><li>According to Nielsen, Apple's iOS rose to 46.9% of new U.S. smartphone sales in December up from 25.1% in October. Android's share fell from 61.6% in October to 46.9% in December. Nielsen's data comes from U.S. surveys of recent mobile device acquirers. (<a href="http://blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/">source</a>)</li><li>According to Nielsen, the launch of Apple’s iPhone 4S had an enormous impact. 57% of new iPhone owners surveyed in December said they got an iPhone 4S. (<a href="http://blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&mobile' rel='tag'>mobile</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&android' rel='tag'>android</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&apple' rel='tag'>apple</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>]]></description><dc:date>2012-01-23</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1483'><title><![CDATA[There's a Smartphone Inside]]></title><link>http://www.lukew.com/ff/entry.asp?1483</link><description><![CDATA[<p class="feature">Technology has a way of eating itself. Products that once seemed like the future <a href="http://www.lukew.com/ff/entry.asp?846">get subsumed</a> by the next generation of gadgets. Consider the DVD player now a feature of laptop computers and cars. Or the Instant Messenger client now just a feature on many Web sites and apps. Our latest technical marvel, the smartphone, isn't immune from this trend as a lot of the innovative sensors within smartphones are currently making their way into a new batch of products.</p><p>The <a href="http://www.nest.com/">Nest Learning Thermostat</a> has a collection of <a href="http://www.nest.com/inside-and-out/">six sensors</a> inside which measure and track temperature, ambient light, humidity, near-field & far-field motion. Nest's motions sensors have a 150&deg; wide-angle view so it knows when people are not at home. Three temperature sensors make sure reading are highly accurate. It has WiFi connectivity that allows you to control the device using a Web site or an iOS application. Nest uses its Wi-Fi connection to keep an eye on current weather conditions and forecasts so it can understand how the outside temperature affects your energy use. Not coincidentally, the Nest also has enough CPU to power a smartphone.</p><p><img src="http://www.lukew.com/ff/content/smartphone-inside.jpg" alt="Smartphone Inside" border="0"></p><p>The <a href="http://store.nike.com/us/en_us/?l=shop,fuelband&sitesrc=glfl_fuelband">Nike+ Fuelband</a> is a personal activity tracker with a built-in 3 axis accelerometer that measures motion all day long, an ambient light sensor that detects environmental light levels, and Bluetooth connectivity for wireless connections to the Nike+ mobile application and Web site.</p><p>As this trend continues, more digital product design will consist of <a href="http://www.lukew.com/ff/entry.asp?828">designing for sensors</a>.</p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&sensors' rel='tag'>sensors</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&product+concepts' rel='tag'>product concepts</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&technology' rel='tag'>technology</a>]]></description><dc:date>2012-01-19</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1482'><title><![CDATA[The Four Horsemen of JavaScript]]></title><link>http://www.lukew.com/ff/entry.asp?1482</link><description><![CDATA[<p class="feature">I'm not technical enough to understand the full implications of this but it strikes me as very interesting: JavaScript simultaneously running the client, server, data structure, and third party connections of software. Let me elaborate.</p><p>I spent the last four weeks learning to write code for <a href="http://nodejs.org/">Node.js</a> and <a href="http://www.mongodb.org/">MongoDB</a>. For the unfamiliar, Node.js is an application platform built on a JavaScript runtime and MongoDB is a high performance database that stores "documents" using JavaScript Object Notation (<a href="http://www.json.org/">JSON</a>). So with Node.js, you can use JavaScript to set up a server and build network apps on it. With MongoDB you can use JavaScript to store and retrieve data.</p><p>Of course, JavaScript already runs user interface interactions in every modern Web browser and is <a href="http://www.tomshardware.com/reviews/macbook-air-chrome-16-firefox-9-benchmark,3108-6.html">getting faster</a> all the time. Rounding out the story, an <a href="http://www.programmableweb.com/apis/directory/1?format=JSON">increasing number</a> of Web applications and sites provide access to their data and operations through application programming interfaces (APIs) that support JSON.</p><p>Taken together this means, JavaScript can be used to develop a network application and server, store and retreive data from databases, interface with third party data and services, and build a software user interface. When you consider <a href="http://www.linkedin.com/answers/technology/web-development/TCH_WDD/166116-1317062">how many</a> Web developers are already familiar with JavaScript, the story gets even more interesting...</p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&javascript' rel='tag'>javascript</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&technology' rel='tag'>technology</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&Web+applications' rel='tag'>Web applications</a>]]></description><dc:date>2012-01-18</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1480'><title><![CDATA[Data Monday: Video Viewing Across Devices]]></title><link>http://www.lukew.com/ff/entry.asp?1480</link><description><![CDATA[<p class="feature">As rumors of a new Apple TV continue to swirl, it's worth looking at how people are using networked devices to watch TV and online video programming. Hint: it's a multi-device world...</p><ul><li>Almost 145 million people watch video online in the U.S., compared to about 290 million who watch traditional TV. Americans spend an average of 32 hours and 47 minutes a week watching traditional TV. They only spend an average of 3 hours and 58 minutes a week on the Internet, and only 27 minutes a week watching video online. (<a href="http://techcrunch.com/2012/01/08/how-people-watch-tv-online/">source</a>)</li><li>Game consoles have become the most popular device in the U.S. for watching online content on a TV screen. 12% of U.S. households (about 15 million) use gaming consoles to watch content online, which is more than the percentage of households that connect a PC to a TV via HDMI. (<a href="http://venturebeat.com/2011/11/07/report-game-consoles-most-popular-device-for-watching-online-content-on-a-tv-screen/">source</a>)</li><li>Streaming video on game consoles is up over last year. Streaming now represents a reported 14% of Xbox 360 time, 15% of PS3 time and 33% of Wii time. The three platforms combined are up 7 percent in user time versus the year prior. These findings suggest that streaming is incrementally adding to the time users are spending with consoles. (<a href="http://blog.nielsen.com/nielsenwire/online_mobile/video-streaming-on-game-consoles-on-the-rise/">source</a>)</li><li>80% of smartphone owners are mobile multitasking while watching TV. 15% are on their phones for programs’ entire durations. 60% browse the mobile web, of which 44% search for unrelated content and 38% search for related content. (<a href="http://www.appmarket.tv/news/1415-report-80-per-cent-mobile-owners-multitask-watching-tv.html">source</a>)</li><li>40% of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14% of eReader owners said they watched TV while using their device every day. (<a href="http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/">source</a>)</li><li>Tablets are seeing a significantly higher level of engagement in online video viewing, as tablet viewers watch longer than viewers of desktops or mobile devices. Tablet viewers watch 28% longer than desktop viewers. Mobile viewers completed three-quarters of a long-form video at a rate of 20%, compared to 18% for desktops. (<a href="http://techcrunch.com/2011/11/12/people-now-watch-videos-nearly-30-percent-longer-on-tablets-than-desktops/">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&video' rel='tag'>video</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&tv' rel='tag'>tv</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&convergence' rel='tag'>convergence</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>]]></description><dc:date>2012-01-16</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1481'><title><![CDATA[Mobilizing Web Sites Foreword]]></title><link>http://www.lukew.com/ff/entry.asp?1481</link><description><![CDATA[<p class="feature">Kris Layon's latest book, <a href="http://www.amazon.com/dp/0321793811/ref=ase_lukewinterfac-20/">Mobilizing Web Sites: Strategies for Mobile Web Implementation</a>, was recently released. The book outlines ways Web designers and developers can begin to make their existing desktop sites work well on mobile devices. Kris gave me the pleasure of writing the book's forward and here it is:</p><h2>Foreword by Luke Wroblewski</h2><p><i>Baby steps.</i></p><p>The phrase gets bandied about so much these days that we often lose sight of its significance.</p><p>A baby’s first steps aren’t just a few simple motions that get them started. They’re a profound transformation from seeing the world move around us to taking part. Baby steps change our entire perspective and open up countless new opportunities to not only walk but run, skip, and dance. They’re our entry into a whole new way of living.</p><span class="example"><a href="http://www.amazon.com/dp/0321793811/ref=ase_lukewinterfac-20/"><img src="http://www.lukew.com/ff/content/mobilizingwebsites.jpg" border="0" alt="Mobilizing Web Sites"></a></span><p>The book in your hands (or on your screen) is also an entry into something new. Something so transformational it’s fundamentally changing how we interact with our knowledge, our places, and with each other. That something is how we experience the Internet on mobile devices.</p><p>Always with us, always connected, fast and powerful mobile devices are taking over and redefining how we find answers, make purchases, share with others, and get things done. In 2009, 50% of all new Internet connections worldwide came from mobiles. By 2013, mobiles will overtake PCs as the most common Web access devices worldwide.</p><br style="clear:both;" /><p>If you’ve got an existing Web site, chances are you’re already noticing the transition and seeing your mobile traffic rising fast. But if you do have an existing Web site, do you need to start over to be relevant in the mobile age? How can you and your site adapt to such rapid change?</p><p><i>Baby steps.</i></p><p>Kris’s book is filled with them— little but powerful things you can do today to adapt your current site to the changing Web and the growing importance of mobile devices. These techniques will get you started without having to completely rebuild and redesign your current Web site. But like real baby steps, they’ll also open your eyes to new opportunities and ways of seeing the Web. From there, who knows how far you’ll go.</p><p>So what are you waiting for? Take those first steps now.</p><p><strong>Luke Wroblewski</strong><br>November 11, 2011</p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&mobile' rel='tag'>mobile</a>]]></description><dc:date>2012-01-10</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1479'><title><![CDATA[Data Monday: The Voracious Mobile Consumer]]></title><link>http://www.lukew.com/ff/entry.asp?1479</link><description><![CDATA[<p class="feature">When it comes to wireless network and mobile use, not all users are created equal. A small but growing percentage of people are gobbling up huge quantities of network traffic and the devices they use make a big difference in how much data they consume.</p><ul><li>1% of bandwidth consumers account for half of all wireless traffic worldwide in the World. The top 10% of users are consuming 90% of wireless bandwidth. (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>64 percent of these users are using a laptop, a third using a smartphone and 3% an iPad. (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>In 2009, the top 3% of heavy users generated 40% of wireless network traffic. Now, these users account for 70% of the traffic. (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>The heaviest users of mobile data watched videos 40% of the time, surfed the Web an additional 20%, and used up the rest of their online time in e-mails, social networking, file sharing and software downloads. (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>13.2% of the world’s 6.1 billion cellphones are smartphones, but the rate exceeds 30% in larger markets like the United States, Germany and Britain. In countries like Sweden and Finland, smartphones now account for more than half of all mobile phones.  (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>Finns consume on average 1 gigabyte of wireless data a month over an operator’s network, almost 10 times the European average. As more consumers buy smartphones, the level of mobile data consumption and congestion will rise in other countries. (<a href="http://www.nytimes.com/2012/01/06/technology/top-1-of-mobile-users-use-half-of-worlds-wireless-bandwidth.html?_r=3">source</a>)</li><li>Median smartphone data usage at AT&T was up 888%  and up 551% at Verizon this past year.  (<a href="http://blog.validas.com/blog/2011/08/29/median-smartphone-data-usage-soars-within-past-year-att-up-888-verizon-wireless-up-551/">source</a>)</li><li>Voice recognition software Siri has prompted owners of the iPhone 4S to use almost twice as much data as iPhone 4 users.  (<a href="http://www.bloomberg.com/news/2012-01-06/apple-s-voice-recognition-siri-doubles-iphone-data-volumes.html">source</a>)</li><li>An average user of Research In Motion's latest BlackBerries (Curve and Bold Touch), downloads about 20% of the data of an iPhone 4S user. (<a href="http://www.bloomberg.com/news/2012-01-06/apple-s-voice-recognition-siri-doubles-iphone-data-volumes.html">source</a>)</li><li>Low-end data users are catching up rapidly with the higher-end users.  (<a href="http://blog.validas.com/blog/2011/08/29/median-smartphone-data-usage-soars-within-past-year-att-up-888-verizon-wireless-up-551/">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&mobile' rel='tag'>mobile</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>]]></description><dc:date>2012-01-09</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1478'><title><![CDATA[Data Monday: 2011 Holiday Shopping & Mobile]]></title><link>http://www.lukew.com/ff/entry.asp?1478</link><description><![CDATA[<p class="feature">Online commerce wrapped up 2011 by breaking records in total spending, mobile purchases, mobile device activations, and mobile app downloads. Here's what happened during the 2011 holiday season.</p><ul><li>Online shopping jumped 16.4% on Christmas Day 2011 over last year, and the dollar amount of those purchases that were made using mobile devices leaped 172.9%. (<a href="http://www.businessinsider.com/online-shopping-jumps-164-pct-on-christmas-day-2011-12">source</a>)</li><li>Nearly 7 percent of all online purchases were made using iPads, just 18 months after the tablet computers were released by Apple Inc.  (<a href="http://www.businessinsider.com/online-shopping-jumps-164-pct-on-christmas-day-2011-12">source</a>)</li><li>iPad and iPhone shoppers account for 90% of all mobile purchases; spend 19% more per order than Android users. (<a href="http://www.richrelevance.com/blog/2011/12/richrelevance-holiday-shopping-study-mobile-matters/">source</a>)</li><li>On Christmas Day 2011, iOS and Android daily (new device) activations jumped to more than 6.8 million, a 353% increase over the baseline. Compared to Christmas Day 2010, the previous single-day record, with 2.8 million device activations, Christmas 2011 grew by more than 140%. (<a href="http://blog.flurry.com/bid/79682/iOS-Android-Shatter-Records-on-Christmas-Day">source</a>)</li><li>Amazon customers purchased over 1 million Kindle devices each week of the 2011 holiday season. (<a href="http://techcrunch.com/2011/12/29/amazon-we-sold-over-4-million-kindle-devices-this-month-gifting-of-e-books-up-175-percent/">source</a>)</li><li>Gifting of Kindle digital books was up 175 percent between Black Friday and Christmas Day compared to the same period in 2010 and Christmas Day was the biggest day ever for Kindle book downloads. (<a href="http://techcrunch.com/2011/12/29/amazon-we-sold-over-4-million-kindle-devices-this-month-gifting-of-e-books-up-175-percent/">source</a>)</li><li>App download volumes increased by 125% on Christmas Day 2011. Nearly a quarter of a billion downloads occurred, which is more than double any other day in the history of iOS and Android devices, except December 24, which delivered roughly 150 million downloads. (<a href="http://blog.flurry.com/bid/79682/iOS-Android-Shatter-Records-on-Christmas-Day">source</a>)</li><li>On an average day during the 2011 holiday season-to-date (Nov. 1 – Dec. 26), Digital Content & Subscriptions accounted for 2.8% of retail e-commerce sales, but on Christmas Day the category accounted for more than 20% of sales. (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Final_Christmas_Push_Propels_U.S._Online_Holiday_Spending_to_35.3_Billion">source</a>)</li><li>$35.3 billion was spent online in the 2011 holiday season, marking a 15% increase versus the corresponding days last year.  (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Final_Christmas_Push_Propels_U.S._Online_Holiday_Spending_to_35.3_Billion">source</a>)</li><li>The week ending Dec. 18, led by four individual days surpassing $1 billion in sales, reached an all-time record of $6.3 billion in online retail spending (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Heaviest_Week_in_U.S._Online_Holiday_Shopping_History">source</a>)</li><li>The final shopping weekend before Christmas reached $1.04 billion to rank as the second heaviest weekend of online spending on record (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Heaviest_Week_in_U.S._Online_Holiday_Shopping_History">source</a>)</li><li>For the 2011 holiday season-to-date, ten individual days surpassed $1 billion in online retail sales. Cyber Monday (Nov. 28) currently ranks as the heaviest online spending day in history at $1.251 billion. (<a href="http://www.comscore.com/Press_Events/Press_Releases/2011/12/Heaviest_Week_in_U.S._Online_Holiday_Shopping_History">source</a>)</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&ecommerce' rel='tag'>ecommerce</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&mobile' rel='tag'>mobile</a>]]></description><dc:date>2012-01-02</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1476'><title><![CDATA[Data Monday: Best of 2011]]></title><link>http://www.lukew.com/ff/entry.asp?1476</link><description><![CDATA[<p class="feature">As we head into 2012, and leave a full year of <a href="http://www.lukew.com/ff/archive.asp?tag&metrics">Data Mondays</a> behind us, here's the sets of data from 2011 you found most interesting.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1405">Mobile Only</a></h2><p>By 2015 40% of the World's population will have access to the Internet. But a surprising number of people will be mobile first or mobile only users.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1298">The Transition</a></h2><p>It's no secret, we're moving to a mobile computing World. But what might be surprising is how much of the future is here already. To illustrate, here's a few data points on the shift from PCs, laptops, and notebooks to the real personal computer: the mobile.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1415">iPhone's Disproportionate Use</a></h2><p>Not all smart phones are created equal. With a new iPhone announcement coming this week, it's a good time to revisit just how much mobile usage Apple's smartphone drives.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1307">The Hidden Smartphone "Market"</a></h2><p> While most reports about mobile operating systems focus on smartphone market share, there's a more interesting story about what platform is "winning" happening behind the scenes.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1447">Mobile App Usage</a></h2><p>As the number of native mobile applications keeps growing, it's worth looking at how they get used. To that end, here's a few stats about people downloading apps and what what they do with them afterward.</p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&metrics' rel='tag'>metrics</a>]]></description><dc:date>2011-12-26</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1477'><title><![CDATA[2011 Retrospective]]></title><link>http://www.lukew.com/ff/entry.asp?1477</link><description><![CDATA[<p class="feature">As the year comes to a close, it's time for my annual round-up of the most read articles I published this year. In order of popularity, the top five articles from 2011 are...</p><h2><a href="http://www.lukew.com/ff/entry.asp?1449">Quotes from Steve Jobs Lost Interview</a></h2><p>I had the pleasure of catching the opening night showing of Robert X. Cringely's rediscovered TV interview with Steve Jobs in 1995. In the interview Steve mused about what makes companies and products great so I jotted down a lot of his insights. Here's a few of my favorites.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1436">Multi-Device Web Design: An Evolution</a></h2><p>As mobile devices have continued to evolve and spread, so has the process of designing and developing Web sites and services that work across a diverse range of devices. From responsive Web design to future friendly thinking, here's how I've seen things evolve over the past year and a half.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1441">The Web OS is Already Here…</a></h2><p>The Web OS is already here… it’s just not what you thought it would be. Web technologies are currently powering content and interactions across multiple devices effectively turning the most popular native applications into Web browsers. The end result is a widely distributed and used Web-based operating system. Just not the one you imagined.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1392">RESS: Responsive Design + Server Side Components</a></h2><p>There's no shortage of debate about the best way to develop Web sites that work well across many networked devices. Some teams favor a client-side approach while others lean towards server-side solutions. But I'm increasingly interested in solutions that try to bring together the best of both worlds. RESS (Responsive Web Design + Server Side Components) is one such proposal.</p><h2><a href="http://www.lukew.com/ff/entry.asp?1451">When People Use Different Devices</a></h2><p>What happens when you look at use of the same digital content or service on different devices? Quite consistently people's behavior changes significantly. To illustrate here's several examples of the same use case on different devices.</p><h2>More Retrospectives</h2><ul><li><a href="http://www.lukew.com/ff/entry.asp? 1253">Ten favorites from 2010</a></li><li><a href="http://www.lukew.com/ff/entry.asp?971">Nine favorites from 2009</a></li><li><a href="http://www.lukew.com/ff/entry.asp?758">Eight favorites from 2008</a></li><li><a href="http://www.lukew.com/ff/entry.asp?609">Seven favorites from 2007</a></li><li><a href="http://www.lukew.com/ff/entry.asp?446">Six favorites from 2006</a></li><li><a href="http://www.lukew.com/ff/entry.asp?253">Five favorites from 2005</a></li><li><a href="http://www.lukew.com/ff/entry.asp?138">Four favorites from 2004</a></li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&mobile' rel='tag'>mobile</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&apple' rel='tag'>apple</a>]]></description><dc:date>2011-12-21</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1475'><title><![CDATA[What I Learned About the Web in 2011]]></title><link>http://www.lukew.com/ff/entry.asp?1475</link><description><![CDATA[<p class="feature">I recently had the pleasure of contributing <a href="http://www.alistapart.com/articles/what-i-learned-about-the-web-in-2011/">What I Learned About the Web in 2011</a> to A List Apart's year-end retrospective. Here's what stuck with me the most from a year filled with lots of learning:</p><p>In 2011, I became addicted to speed. No, not that kind of speed. Speed of web development iteration and release. Most of my year was spent in a <a href="http://www.lukew.com/ff/entry.asp?1371">startup</a> we engineered to be fast from day one. During that time, I learned the value of <a href="http://bagcheck.com/blog/8-bagchecking-in-the-command-line">creating a Command Line Interface (CLI) for everything we did</a>. I became a convert to <a href="http://www.javarants.com/2010/05/03/the-ideal-web-application-templating-system/">logic-less templates</a> that fully separate back-end and front-end logic. And I spent hours a day staring at real-time views of what people were doing on our site and iterating quickly based on what I saw. All in the interest of speed.</p><p>Why? A web application is a “living” thing and all living things are continually changing from cradle to grave. The faster they can respond, the better they can adapt to change. Changes in technology, in people’s behaviors, and in business. Setting yourself up to be fast up front allows you to move with the web instead of being left behind it and that’s pretty important to me.</p><p>Check out insights from others on <a href="http://www.alistapart.com/articles/what-i-learned-about-the-web-in-2011/">A List Apart</a>.</p><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&process' rel='tag'>process</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&performance' rel='tag'>performance</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&technology' rel='tag'>technology</a>]]></description><dc:date>2011-12-16</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1474'><title><![CDATA[Holiday Web Design Deals]]></title><link>http://www.lukew.com/ff/entry.asp?1474</link><description><![CDATA[<p class="feature">The holidays are coming up fast. Get your favorite Web designer or developer a gift they'll love and save some money too with these great holiday deals.</p><p><span class="example"><a href="http://shop.oreilly.com/product/0636920020776.do"><img src="http://www.lukew.com/ff/content/mobile_first_video.gif" border="0" alt="Mobile Web Design"></a></span><strong>50% off Mobile Web Design Video</strong><br>In this video workshop, I walk through design best practices for mobile Web organization, actions, inputs, and layout. Get <a href="http://shop.oreilly.com/product/0636920020776.do">50% off the video course</a> with <strong>discount code AUTHD.</strong></p><br style="clear:both;" /><p><span class="example"><a href="http://www.rosenfeldmedia.com/books/"><img src="http://www.lukew.com/ff/content/webforms_book.gif" border="0" alt="Web Form Design"></a></span><strong>40% off all Rosenfeld Media Books</strong><br>Rosenfeld Media publishes short, practical, and useful books on user experience design including my book: Web Form Design. Get <a href="http://www.rosenfeldmedia.com/books/">40% off any Rosenfeld Media book</a> with <strong>discount code HUMBUG.</strong></p><br style="clear:both;" /><p><span class="example"><a href="http://www.abookapart.com/products/2011-holiday-bundle"><img src="http://www.lukew.com/ff/content/mobile_first_book.gif" border="0" alt="Mobile First"></a></span><strong>30% off all A Book Apart Books</strong><br>A Book Apart publishes highly detailed and meticulously edited examinations of important topics in web design and development including my book: Mobile First. Get <a href="http://www.abookapart.com/products/2011-holiday-bundle">30% off all the A Book Apart books</a> with their 2011 Holiday bundle.</p><br style="clear:both;" /><br /><br />Tags]]></description><dc:date>2011-12-15</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item><item rdf:about='http://www.lukew.com/ff/entry.asp?1468'><title><![CDATA[An Event Apart: The Responsive Designer’s Workflow]]></title><link>http://www.lukew.com/ff/entry.asp?1468</link><description><![CDATA[<p class="feature">In his presentation at An Event Apart in San Francisco CA 2011 Ethan Marcotte talked about applying responsive web design principles and workflows to the redesign of a major newspaper Web site. Here's my notes from his talk on <a href="http://aneventapart.com/2011/sanfrancisco/">The Responsive Designer’s Workflow</a>:</p><ul><li>Storytelling and crafting an object are intertwined. We create objects that can tell our stories whether they are physical journals or a series of tweets.</li><li>Physical newspapers contain the most important information for a day then their value is lessened over time. And increasingly they have less relevance as nearly half of all American results get their news through a mobile phone or tablet. The industry is trying to catch up through iPad apps, mobile sites, and more. Responsive Web design is another strategy to consider.</li><li>What makes a design responsive? Three ingredients: flexible grids, flexible images/media, and media queries. But these three elements are just focused on layout. Layout is not design. “Design is putting form and content together.” Design is the means. The process of how we get there. How do we become more responsive designers? This is the start of a conversation.</li></ul><h2>Working Responsively</h2><ul><li>Ethan recently got to go beyond layout and apply responsive design principles to a lot of the redesign process for the Boston Globe Web site.</li><li>Creative process is often managed as tasks. Our thinking is often linear. We finish one task before moving on to the next. We have hand-off points where tasks move between different skill sets like visual design and front-end development.</li><li>But the design process of a responsive site is not done at any one point. How do you convey how a design will adapt itself in a single comp? You can’t. Process needs to change.</li><li>Our tools are also stuck in the old model of building Web pages. So new forms of sharing and collaboration need to be figured out.</li><li>To create a responsive site for Boston Globe, there was unified collaborative design and development team.</li><li>Designers “introduced” a comp, developers asked lots of questions about why the page is designed as it is, especially the big one: how will the content adapt? How will the interface adapt to touch, mouse, keyboard? Don’t need to have final answers to these questions but want to understand the process and the decisions made.</li><li>The developers also ask a specific question of every element on the page: what value does this provide for users on mobile? This question help force a mobile first approach to design.</li></ul><h2>Mobile First</h2><ul><li>Why Mobile first: traffic has exploded, new capabilities, and narrow screens force us to focus. In many cases our mobile experiences are focused while our desktop experiences are cluttered. Going mobile first pushes focus everywhere.</li><li>A question of context: what are the different goals of people on mobile & the desktop. We can be focused when using mobile and focused as well. We should leave the mind reading to the professionals. Context doesn’t necessarily dictate people’s intent.</li><li>People click the desktop link because they feel they are missing out. </li><li>When going mobile first you are making a commitment to the content on the page. Everything needs to be there. What is the value of every element on the page? This applies to all device experiences. </li><li>Content first allows you to determine what needs to be in the design. Mobile can be used as a forcing function for simplifying things on all device experiences.</li></ul><h2>Prototyping</h2><ul><li>You need to move past comps quickly then prototype like the wind to explore responsive designs.</li><li>Figure out the proportions of a flexible grid using: target divided by context equals result. </li><li>Can use Scott Jehl’s responsive images code can serve appropriately sized images to the Web browser by swapping out img src attributes. It defaults to the smallest image. Or you can use img max-width 100% if appropriate.</li><li>Media queries: first look at the devices you are trying to support. Then identify common breakpoints. Small screens, portrait & landscape, tablets portrait & landscape, and widescreen.</li><li>Media queries are like conditional comments for CSS. Allow us to serve up different code for different device attributes. Media queries support different break points and define adaptation points.</li><li>Designing in the browser allows the developers to make recommendations for how things adapt and doesn’t require a design comp for very single resolution point. </li><li>Web fonts are limited to desktop resolutions due to files sizes and readability concerns</li><li>Verify your work live on different devices in an interactive design review. How well does the layout adapt? Do individual modules still feel usable? Do any elements need additional design direction? Rinse, repeat, and refine as needed.</li></ul><h2>Flexible Foundation</h2><ul><li>A flexible foundation is really key for responsive design. A flexible foundation allows you to quickly refine new breakpoints. It also means less code to write. And better adaptability.</li><li>The mobile Web allows us to revisit the talk of inclusion, progressive enhancement for everyone.</li><li>A responsive layout meets mobile first. Default to a linear, small screen friendly design. Media queries based on min-width scale up, not down.</li><li>Media=”only-all” is a test to see if site supports media queries. Can create a reading experience that works on less capable devices. </li><li>Then use a few lightweight tests. Test to see if you have @media query support or IE. If so, take the basic stylesheet out of your document entirely. You can also adapt based on touch support and Javascript functionality.</li><li>A designer’s choices are a small limited form of tyranny. The philosophy of a responsive design might not be appropriate for the audience you are supporting. The decision to build a responsive or mobile site is often more about the team’s capabilities and decisions than anything specific to devices.</li></ul><br /><br />Tags: <a href='http://www.lukew.com/ff/archive.asp?tag&responsivedesign' rel='tag'>responsivedesign</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&aneventapart' rel='tag'>aneventapart</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&aeasf2011' rel='tag'>aeasf2011</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&mobilefirst' rel='tag'>mobilefirst</a>, <a href='http://www.lukew.com/ff/archive.asp?tag&devices' rel='tag'>devices</a>]]></description><dc:date>2011-12-13</dc:date><dc:creator><![CDATA[Luke Wroblewski]]></dc:creator></item>

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